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    <title>Advantage Fitness Products - News</title>
    <link>http://www.afproducts.com/rss</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>mchugh@digitalfusion.net</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-04-10T21:48:54+00:00</dc:date>
    

    <item>
      <title>Technogym&#174; and Advantage Fitness Products&#174; Announce Strategic Partnership</title>
				<link>http://www.afproducts.com/about/news/technogym-and-advantage-fitness-products-announce-strategic-partnership/</link>
      	<guid>http://www.afproducts.com/about/news/technogym-and-advantage-fitness-products-announce-strategic-partnership/#When:21:48:54Z</guid>
		      
      <description>March 08, 2012 &#8211; Technogym&#174; and Advantage Fitness Products (AFP), have announced a strategic partnership servicing select markets.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-04-10T21:48:54+00:00</dc:date>
    </item>

    <item>
      <title>California State University, Northridge announces the opening of its new Student Recreation Center</title>
				<link>http://www.afproducts.com/about/news/california-state-university-northridge-announces-the-opening-of-its-new-stu/</link>
      	<guid>http://www.afproducts.com/about/news/california-state-university-northridge-announces-the-opening-of-its-new-stu/#When:23:38:42Z</guid>
		      
      <description>January 26, 2012 &#45; California State University, Northridge announces the opening of its new Student Recreation Center, and the Bryan Green Matador Training Zone.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-01-26T23:38:42+00:00</dc:date>
    </item>

    <item>
      <title>Evolution of the Hotel Gym</title>
				<link>http://www.afproducts.com/resources/articles/evolution-of-the-hotel-gym/</link>
      	<guid>http://www.afproducts.com/resources/articles/evolution-of-the-hotel-gym/#When:19:51:43Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2012-01-10T19:51:43+00:00</dc:date>
    </item>

    <item>
      <title>The Marriott Corporation unveils the newly renovated flagship property, the Long Beach Marriott</title>
				<link>http://www.afproducts.com/about/news/the-marriott-corporation-unveils-the-newly-renovated-flagship-property-the-/</link>
      	<guid>http://www.afproducts.com/about/news/the-marriott-corporation-unveils-the-newly-renovated-flagship-property-the-/#When:21:48:47Z</guid>
		      
      <description>October 19, 2011 &#45; The Marriott Corporation recently unveiled the newly renovated flagship property, the Long Beach Marriott</description>
      <dc:subject></dc:subject>
      <dc:date>2011-10-19T21:48:47+00:00</dc:date>
    </item>

    <item>
      <title>CSULB Student Recreation and Wellness Center Anniversary</title>
				<link>http://www.afproducts.com/about/news/csulb-student-recreation-and-wellness-center-anniversary/</link>
      	<guid>http://www.afproducts.com/about/news/csulb-student-recreation-and-wellness-center-anniversary/#When:21:31:42Z</guid>
		      
      <description>August 31, 2011 &#45; California State University at Long Beach celebrates a successful one year anniversary of its Student Recreation &amp; Wellness Center.</description>
      <dc:subject></dc:subject>
      <dc:date>2011-08-31T21:31:42+00:00</dc:date>
    </item>

    <item>
      <title>Merage JCC Fitness Center, The Village @ Irvine Spectrum, &amp;amp; Park Newport are Best of Orange County</title>
				<link>http://www.afproducts.com/about/news/merage-jewish-community-center-fitness-center-a-best-of-orange-county-facil/</link>
      	<guid>http://www.afproducts.com/about/news/merage-jewish-community-center-fitness-center-a-best-of-orange-county-facil/#When:16:25:21Z</guid>
		      
      <description>July 27, 2011 &#45; Merage Jewish Community Center Fitness Center, The Village @ Irvine Spectrum, &amp; Park Newport communities are Best of Orange County facilities.</description>
      <dc:subject></dc:subject>
      <dc:date>2011-07-27T16:25:21+00:00</dc:date>
    </item>

    <item>
      <title>AFP participates in Princess Cruises revitalization on the Grand Princess</title>
				<link>http://www.afproducts.com/about/news/afp-participates-in-princess-cruises-revitalization-on-the-grand-princess/</link>
      	<guid>http://www.afproducts.com/about/news/afp-participates-in-princess-cruises-revitalization-on-the-grand-princess/#When:03:56:36Z</guid>
		      
      <description>June 7, 2011 &#45; AFP participates in Princess Cruises most extensive drydock and revitalization to date on the Grand Princess.</description>
      <dc:subject></dc:subject>
      <dc:date>2011-06-10T03:56:36+00:00</dc:date>
    </item>

    <item>
      <title>Total Gym&#174; and Advantage Fitness Products&#174; Announce Strategic Alliance</title>
				<link>http://www.afproducts.com/about/news/total-gym-and-advantage-fitness-products-announce-strategic-alliance/</link>
      	<guid>http://www.afproducts.com/about/news/total-gym-and-advantage-fitness-products-announce-strategic-alliance/#When:23:51:23Z</guid>
		      
      <description>March 1, 2011 &#8211; Total Gym and AFP align distribution agreement of full suite of Total Gym products nationwide.</description>
      <dc:subject></dc:subject>
      <dc:date>2011-03-18T23:51:23+00:00</dc:date>
    </item>

    <item>
      <title>SKLZ Establishes Distribution and Brand Partnership with Advantage Fitness Products</title>
				<link>http://www.afproducts.com/about/news/sklz-establishes-distribution-and-brand-partnership-with-advantage-fitness-/</link>
      	<guid>http://www.afproducts.com/about/news/sklz-establishes-distribution-and-brand-partnership-with-advantage-fitness-/#When:02:40:52Z</guid>
		      
      <description>Feb. 17, 2011 &#45; SKLZ partners with AFP, bringing SKLZ athletic performance training products to universities and institutions throughout the United States.</description>
      <dc:subject></dc:subject>
      <dc:date>2011-02-18T02:40:52+00:00</dc:date>
    </item>

    <item>
      <title>Managing Hygiene in Hospitality Based Fitness Centers</title>
				<link>http://www.afproducts.com/resources/articles/managing-hygiene-in-hospitality-based-fitness-centers/</link>
      	<guid>http://www.afproducts.com/resources/articles/managing-hygiene-in-hospitality-based-fitness-centers/#When:03:04:55Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2011-02-08T03:04:55+00:00</dc:date>
    </item>

    <item>
      <title>Hotel Gyms Get Fitter: Most Properties See Modern Facilities as a Requirement</title>
				<link>http://www.afproducts.com/resources/articles/hotel-gyms-get-fitter/</link>
      	<guid>http://www.afproducts.com/resources/articles/hotel-gyms-get-fitter/#When:02:14:00Z</guid>
		      
      <description>As featured in  The Washington Post 
By Andrea Sachs, Washington Post Staff Writer &#8211; Friday, December 31, 2010</description>
      <dc:subject></dc:subject>
      <dc:date>2011-01-06T02:14:00+00:00</dc:date>
    </item>

    <item>
      <title>Star Trac and Advantage Fitness Products&#174; Announce Exclusive, Multi&#45;Year Agreement</title>
				<link>http://www.afproducts.com/about/news/star-trac-and-advantage-fitness-products-announce-exclusive-multi-year-agre/</link>
      	<guid>http://www.afproducts.com/about/news/star-trac-and-advantage-fitness-products-announce-exclusive-multi-year-agre/#When:22:29:15Z</guid>
		      
      <description>December 16, 2010 &#45; Star Trac and AFP announced the signing of an exclusive, multi&#45;year agreement for the sales and service of Star Trac products throughout the United States.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-12-16T22:29:15+00:00</dc:date>
    </item>

    <item>
      <title>Emerging Trends: Five Steps in Making Your Hotel Gym Less Traditional</title>
				<link>http://www.afproducts.com/resources/articles/emerging-trends-five-steps-in-making-your-hotel-gym-less-traditional/</link>
      	<guid>http://www.afproducts.com/resources/articles/emerging-trends-five-steps-in-making-your-hotel-gym-less-traditional/#When:20:22:17Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-11-18T20:22:17+00:00</dc:date>
    </item>

    <item>
      <title>Benefits &amp;amp; Challenges of Self&#45;Service Hotel Gyms</title>
				<link>http://www.afproducts.com/resources/articles/benefits-challenges-of-self-service-hotel-gyms/</link>
      	<guid>http://www.afproducts.com/resources/articles/benefits-challenges-of-self-service-hotel-gyms/#When:23:08:42Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-09-29T23:08:42+00:00</dc:date>
    </item>

    <item>
      <title>The Moinian Group Opens the W New York &#8211; Downtown  and The Residences at W New York</title>
				<link>http://www.afproducts.com/about/news/the-moinian-group-opens-the-w-new-york-downtown-and-the-residences-at-w/</link>
      	<guid>http://www.afproducts.com/about/news/the-moinian-group-opens-the-w-new-york-downtown-and-the-residences-at-w/#When:22:54:04Z</guid>
		      
      <description>September 1, 2010 &#45; W Hotel Worldwide opens their new Downtown property and Residences at The W New York &#45; SWEAT&#174; the new state&#45;of&#45;the&#45;art fitness facility was designed by Advantage Fitness Products to fulfill the wellness needs for travelers and residents alike.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-09-01T22:54:04+00:00</dc:date>
    </item>

    <item>
      <title>AFP Delivers Two Spectacular Fitness Facilities in the Heart of New York City</title>
				<link>http://www.afproducts.com/about/news/afp-delivers-two-spectacular-fitness-facilities-in-the-heart-of-new-york-ci/</link>
      	<guid>http://www.afproducts.com/about/news/afp-delivers-two-spectacular-fitness-facilities-in-the-heart-of-new-york-ci/#When:16:37:44Z</guid>
		      
      <description>August 19, 2010 &#45; Located in the heart of New York City, the Eventi Hotel called upon AFP to develop two exclusive fitness facitlites that would provide both residents and guests with an all&#45;emcompassing fitness experience to match the excitement of the &quot;Big Apple&quot;.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-08-18T16:37:44+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products&#8217; Core &amp;amp; Stretch Mat and Ball Systems on NBC&#8217;s TODAY Show</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-core-stretch-mat-and-ball-on-nbcs-today-show/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-core-stretch-mat-and-ball-on-nbcs-today-show/#When:02:50:52Z</guid>
		      
      <description>July 14, 2010 &#45; Advantage Fitness Products&#8217; private line of accessories, ADVANTAGE Series, new Core &amp; Stretch Mat was prominently featured on the TODAY Show by celebrity trainer Harley Pasternak.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-07-17T02:50:52+00:00</dc:date>
    </item>

    <item>
      <title>AFP Brings Two Luxury Fitness Centers to L.A LIVE&#8217;S Exclusive Ritz Carlton Hotel &amp;amp; Residences</title>
				<link>http://www.afproducts.com/about/news/afp-brings-two-luxury-fitness-centers-to-l.a-lives-exclusive-ritz-carlton-h/</link>
      	<guid>http://www.afproducts.com/about/news/afp-brings-two-luxury-fitness-centers-to-l.a-lives-exclusive-ritz-carlton-h/#When:22:22:15Z</guid>
		      
      <description>July 6, 2010 &#45; When the Ritz&#45;Carlton L.A. LIVE set its sights on providing its residents and guests with luxury fitness offerings like no other in Downtown Los Angeles, they turned to industry leader AFP to develop two exclusive gold standard fitness centers.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-07-01T22:22:15+00:00</dc:date>
    </item>

    <item>
      <title>AFP Featured in New York Times Spotlight of Hotel Eventi Grand Opening</title>
				<link>http://www.afproducts.com/about/news/afp-featured-in-new-york-times-spotlight-of-hotel-eventi-grand-opening/</link>
      	<guid>http://www.afproducts.com/about/news/afp-featured-in-new-york-times-spotlight-of-hotel-eventi-grand-opening/#When:03:44:46Z</guid>
		      
      <description>June 14, 2010 &#8211; One month after the opening of Hotel Eventi, The New York Times has featured &#8220;Affordable Boutique Hotels in New York City&#8221; showcasing the Eventi among six other prominent hotels.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-06-25T03:44:46+00:00</dc:date>
    </item>

    <item>
      <title>AFP Brings Exclusive Corporate Fitness Center to Times Square</title>
				<link>http://www.afproducts.com/about/news/afp-brings-exclusive-corporate-fitness-center-to-times-square/</link>
      	<guid>http://www.afproducts.com/about/news/afp-brings-exclusive-corporate-fitness-center-to-times-square/#When:23:24:21Z</guid>
		      
      <description>May 3, 2010 &#45; AFP recently completed a highly appointed installation on behalf of global real estate investment management firm CBRE for its first New York City property at 1540 Broadway. Building tenants include the likes of Viacom, MTV &amp; BET Networks.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-05-02T23:24:21+00:00</dc:date>
    </item>

    <item>
      <title>AFP Develops Luxury Fitness Center In Exclusive Community In Los Cabos, Mexico</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-develops-luxury-fitness-center-in-exclusive-comm/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-develops-luxury-fitness-center-in-exclusive-comm/#When:22:15:02Z</guid>
		      
      <description>April 1, 2010 &#45; When Esp&#237;ritu Del Mar set its sights on providing its homeowners with amenities like no other residential community in Los Cabos, they turned to AFP to develop an exclusive fitness facility that exuded luxury and opulence.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-04-01T22:15:02+00:00</dc:date>
    </item>

    <item>
      <title>University of Arizona Tasks Advantage Fitness Products with Expansion of Student Recreation Center</title>
				<link>http://www.afproducts.com/about/news/university-of-arizona-tasks-advantage-fitness-products-with-expansion-of-st/</link>
      	<guid>http://www.afproducts.com/about/news/university-of-arizona-tasks-advantage-fitness-products-with-expansion-of-st/#When:15:47:02Z</guid>
		      
      <description>March 9, 2010 &#45; AFP and the University of Arizona recently completed a full expansion of the university&#8217;s student recreation center. The project was initiated to address the overwhelming demand and increasing use of the facility by students and faculty.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-03-05T15:47:02+00:00</dc:date>
    </item>

    <item>
      <title>Entrepreneur Magazine&#8217;s Business Spotlight Features Bryan Green and AFP</title>
				<link>http://www.afproducts.com/about/news/entrepreneur-magazines-business-spotlight-features-bryan-green-and-afp/</link>
      	<guid>http://www.afproducts.com/about/news/entrepreneur-magazines-business-spotlight-features-bryan-green-and-afp/#When:21:13:02Z</guid>
		      
      <description>February 26, 2010 &#45; Entrepreneur Magazine&#39;s Business Spotlight features AFP President and CEO Bryan Green. Green discusses surviving the recession, being his own boss and establishing himself as an authority in his industry.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-02-28T21:13:02+00:00</dc:date>
    </item>

    <item>
      <title>AFP Named PRECOR&#8217;s #1 Commercial Distributor Worldwide</title>
				<link>http://www.afproducts.com/about/news/afp-named-precors-1-commercial-distributor-worldwide/</link>
      	<guid>http://www.afproducts.com/about/news/afp-named-precors-1-commercial-distributor-worldwide/#When:00:02:16Z</guid>
		      
      <description>February 24, 2010 &#45; For an eighth consecutive year AFP has been recognized as the largest commercial distribution partner for Precor, the leading premium fitness equipment manufacturer worldwide.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-02-25T00:02:16+00:00</dc:date>
    </item>

    <item>
      <title>Ask The Expert &#45; Bryan Green</title>
				<link>http://www.afproducts.com/resources/articles/ask-the-expert-bryan-green/</link>
      	<guid>http://www.afproducts.com/resources/articles/ask-the-expert-bryan-green/#When:17:52:25Z</guid>
		      
      <description>As featured in Hotel Business
Questions answered by Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-02-24T17:52:25+00:00</dc:date>
    </item>

    <item>
      <title>AFP Completes Successful Installation for Wild Cat Student Recreation Complex at Chico St. Univ.</title>
				<link>http://www.afproducts.com/about/news/afp-completes-successful-installation-for-wild-cat-student-recreation-compl/</link>
      	<guid>http://www.afproducts.com/about/news/afp-completes-successful-installation-for-wild-cat-student-recreation-compl/#When:21:39:02Z</guid>
		      
      <description>January 18, 2010 &#45; AFP recently completed work on behalf of California State University, Chico handling all the aspects of a multi&#45;faceted installation, including design, layout, equipment supply and ongoing maintenance for the new Wild Cat Student Recreation Complex.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-01-18T21:39:02+00:00</dc:date>
    </item>

    <item>
      <title>Bryan Green Featured on FOX Business Channel</title>
				<link>http://www.afproducts.com/about/news/bryan-green-featured-on-fox-business-channel/</link>
      	<guid>http://www.afproducts.com/about/news/bryan-green-featured-on-fox-business-channel/#When:18:49:19Z</guid>
		      
      <description>December 16, 2009 &#45; AFP President and CEO, Bryan Green appeared on Fox Business Channel. Green was interviewed during a special segment on the fitness industry, its current challenges as well as opportunities for growth.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-12-15T18:49:19+00:00</dc:date>
    </item>

    <item>
      <title>Working It Out &#45; Student Recreation Complex at Arizona State University</title>
				<link>http://www.afproducts.com/resources/articles/working-it-out-student-recreation-complex-at-arizona-state-university/</link>
      	<guid>http://www.afproducts.com/resources/articles/working-it-out-student-recreation-complex-at-arizona-state-university/#When:16:51:26Z</guid>
		      
      <description>As featured in Recreation Management Magazine
By Jessica Royer Ocken</description>
      <dc:subject></dc:subject>
      <dc:date>2009-12-02T16:51:26+00:00</dc:date>
    </item>

    <item>
      <title>Maximizing the Revenue Potential of Your Fitness Center</title>
				<link>http://www.afproducts.com/resources/articles/maximizing-the-revenue-potential-of-your-fitness-center/</link>
      	<guid>http://www.afproducts.com/resources/articles/maximizing-the-revenue-potential-of-your-fitness-center/#When:17:23:58Z</guid>
		      
      <description>As featured in Multi&#45;Housing News
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-07-13T17:23:58+00:00</dc:date>
    </item>

    <item>
      <title>AFP Expands its Presence in New England with Fitness Industry Veteran Mike Benoit</title>
				<link>http://www.afproducts.com/about/news/afp-expands-its-presence-in-new-england-with-fitness-industry-veteran-mike-/</link>
      	<guid>http://www.afproducts.com/about/news/afp-expands-its-presence-in-new-england-with-fitness-industry-veteran-mike-/#When:10:06:31Z</guid>
		      
      <description>February 20, 2012 &#8211; AFP Expands its Presence in New England with Fitness Industry Veteran Mike Benoit</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-22T10:06:31+00:00</dc:date>
    </item>

    <item>
      <title>The Visual &amp;amp; Planning Power of Design 3</title>
				<link>http://www.afproducts.com/about/news/the-visual-planning-power-of-design-3/</link>
      	<guid>http://www.afproducts.com/about/news/the-visual-planning-power-of-design-3/#When:20:22:06Z</guid>
		      
      <description>One of the key instruments AFP has utilized in successfully designing over 20,000 fitness facilities worldwide, is the three&#45;dimensional interior design process known as Design3.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-05-10T20:22:06+00:00</dc:date>
    </item>

    <item>
      <title>Attract Them With Fitness&#8230; Non Traditional Facilities are the New Norm</title>
				<link>http://www.afproducts.com/resources/articles/attract-them-with-fitness...-non-traditional-facilities-are-the-new-norm/</link>
      	<guid>http://www.afproducts.com/resources/articles/attract-them-with-fitness...-non-traditional-facilities-are-the-new-norm/#When:20:17:37Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-05-10T20:17:37+00:00</dc:date>
    </item>

    <item>
      <title>Larry Zinger, Fitness Industry All&#45;Star, Joins AFP</title>
				<link>http://www.afproducts.com/about/news/larry-zinger-fitness-industry-all-star-joins-afp/</link>
      	<guid>http://www.afproducts.com/about/news/larry-zinger-fitness-industry-all-star-joins-afp/#When:20:47:34Z</guid>
		      
      <description>April 07, 2010 &#8211; Advantage Fitness Products (AFP), America&#8217;s leading provider of full&#45;service fitness facility design, supply and service, proudly welcomes Larry Zinger, a 15 year industry veteran.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-04-09T20:47:34+00:00</dc:date>
    </item>

    <item>
      <title>Armed &amp;amp; Ready: Fitness Trends Affecting Your Business in 2010</title>
				<link>http://www.afproducts.com/resources/articles/armed-ready-fitness-trends-affecting-your-business-in-2010/</link>
      	<guid>http://www.afproducts.com/resources/articles/armed-ready-fitness-trends-affecting-your-business-in-2010/#When:14:44:10Z</guid>
		      
      <description>As featured in Hotel Executive
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-03-01T14:44:10+00:00</dc:date>
    </item>

    <item>
      <title>FITNESS MATTERS: Balance is Critical to Success</title>
				<link>http://www.afproducts.com/about/news/fitness-matters-balance-is-critical-to-success/</link>
      	<guid>http://www.afproducts.com/about/news/fitness-matters-balance-is-critical-to-success/#When:19:29:41Z</guid>
		      
      <description>By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2010-01-11T19:29:41+00:00</dc:date>
    </item>

    <item>
      <title>AFP Develops New Fitness Center for The Mondrian South Beach Hotel</title>
				<link>http://www.afproducts.com/about/news/AFP-Develeps-New-Fitness-Center-for-The-Mondrian-South-Beach-Hotel/</link>
      	<guid>http://www.afproducts.com/about/news/AFP-Develeps-New-Fitness-Center-for-The-Mondrian-South-Beach-Hotel/#When:17:28:34Z</guid>
		      
      <description>November 18, 2009 &#45; AFP successfully developed a new fitness center for the newly renovated Mondrian South Beach Hotel. AFP delivered a three&#45;dimensional design with state&#45;of&#45;the&#45;art equipment that reflected the modern and stylish appeal of the hotel.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-18T17:28:34+00:00</dc:date>
    </item>

    <item>
      <title>FITNESS MATTERS: Keeping Up with The &#8220;Joneses&#8221;</title>
				<link>http://www.afproducts.com/about/news/fitness-matters-keeping-up-with-the-joneses/</link>
      	<guid>http://www.afproducts.com/about/news/fitness-matters-keeping-up-with-the-joneses/#When:22:48:34Z</guid>
		      
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-27T22:48:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Launches Comprehensive Online Fitness Facility Management Website &#45; FitnessFacility.com</title>
				<link>http://www.afproducts.com/about/news/afp-launches-comprehensive-online-fitness-facility-management-website-fitne/</link>
      	<guid>http://www.afproducts.com/about/news/afp-launches-comprehensive-online-fitness-facility-management-website-fitne/#When:21:49:34Z</guid>
		      
      <description>October 20, 2009 &#45; AFP introduces FitnessFacility.com, an online fitness facility management program that allows operators to optimize the performance of their facilities, maximize the value of their investment in equipment and maintain optimal customer&#45;satisfaction levels.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-20T21:49:34+00:00</dc:date>
    </item>

    <item>
      <title>Flex Space &#45; AFP Designs and Installs Gyms to Scale for Universities, Hotels and even Home Dens</title>
				<link>http://www.afproducts.com/resources/articles/Flex-Space-AFP-Designs-and-Installs-Gyms-to-Scale-/</link>
      	<guid>http://www.afproducts.com/resources/articles/Flex-Space-AFP-Designs-and-Installs-Gyms-to-Scale-/#When:23:47:18Z</guid>
		      
      <description>As featured in the Los Angeles Business Journal
By David Haldane, Staff Reporter, Los Angeles Business Journal</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-14T23:47:18+00:00</dc:date>
    </item>

    <item>
      <title>IHRSA Fitness Trends &#45; Interactive Experiences and Personal Performance Rule</title>
				<link>http://www.afproducts.com/resources/articles/ihrsa-fitness-trends-interactive-experiences-and-personal-performance-rule/</link>
      	<guid>http://www.afproducts.com/resources/articles/ihrsa-fitness-trends-interactive-experiences-and-personal-performance-rule/#When:21:16:07Z</guid>
		      
      <description>As featured in Resort + Recreation Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-14T21:16:07+00:00</dc:date>
    </item>

    <item>
      <title>AFP Featured In Robb Report &#8220;Collection&#8221; Magazine</title>
				<link>http://www.afproducts.com/about/news/afp-featured-in-this-months-robb-report-collection-magazine/</link>
      	<guid>http://www.afproducts.com/about/news/afp-featured-in-this-months-robb-report-collection-magazine/#When:19:34:34Z</guid>
		      
      <description>October 7, 2009 &#45; Advantage Fitness Products (AFP) was highlighted in Robb Report magazine&#39;s annual &quot;wellness&quot; edition. The issue features two successful high&#45;end residential projects completed by AFP and an interview with CEO Bryan Green.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-07T19:34:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Brings Cost Saving Solutions and Enhancements to Las Vegas Country Club&#8217;s Fitness Facility</title>
				<link>http://www.afproducts.com/about/news/afp-brings-cost-saving-solutions-and-enhancements-to-las-vegas-country-club/</link>
      	<guid>http://www.afproducts.com/about/news/afp-brings-cost-saving-solutions-and-enhancements-to-las-vegas-country-club/#When:15:56:34Z</guid>
		      
      <description>September 2, 2009 &#8211; Advantage Fitness Products (AFP) completed a successful project on behalf of DragonRidge Country Club in Las Vegas, NV. The extensive renovation saw AFP deliver significant cost&#45;effective solutions to the rejuvenated center.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-09-18T15:56:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Establishes National Distribution, Warehousing &amp;amp; Logistics Agreement with Atlas Fitness Systems</title>
				<link>http://www.afproducts.com/about/news/afp-establishes-national-distribution-warehousing-logistics-agreement-with-/</link>
      	<guid>http://www.afproducts.com/about/news/afp-establishes-national-distribution-warehousing-logistics-agreement-with-/#When:17:32:34Z</guid>
		      
      <description>August 14, 2009 &#8211; Advantage Fitness Products announced a partnership with Americas&#8217; leading national fitness distribution company, Atlas Fitness Systems. The agreement between the industry leaders will make Atlas the official logistics and distribution arm for AFP.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-08-14T17:32:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP adds NYC Muscle with Fitness Indstry Veteran Bob Hoshour</title>
				<link>http://www.afproducts.com/about/news/afp-adds-nyc-muscle-with-fitness-indstry-veteran-bob-hoshour/</link>
      	<guid>http://www.afproducts.com/about/news/afp-adds-nyc-muscle-with-fitness-indstry-veteran-bob-hoshour/#When:23:12:34Z</guid>
		      
      <description>August 10, 2009 &#45; Advantage Fitness Products (AFP) recently strengthened its presence in the critical New York City market with the addition of Bob Hoshour to its Northeast sales team.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-08-10T23:12:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP adds Fitness Industry Veteran Scott Lenz to Growing Las Vegas Team</title>
				<link>http://www.afproducts.com/about/news/afp-adds-fitness-industry-veteran-scott-lenz-to-growing-las-vegas-team/</link>
      	<guid>http://www.afproducts.com/about/news/afp-adds-fitness-industry-veteran-scott-lenz-to-growing-las-vegas-team/#When:00:18:34Z</guid>
		      
      <description>August 6, 2009 &#45; Advantage Fitness Products (AFP) recently strengthened its presence in the critical Las Vegas market with the addition of Scott Lenz to its National sales team.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-08-07T00:18:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Commends Hospitality Clients, Distinguished With Esteemed LEED National Certification</title>
				<link>http://www.afproducts.com/about/news/afp-commends-hospitality-clients-distinguished-with-esteemed-leed-national-/</link>
      	<guid>http://www.afproducts.com/about/news/afp-commends-hospitality-clients-distinguished-with-esteemed-leed-national-/#When:15:42:34Z</guid>
		      
      <description>July 14, 2009 &#8211; Three of Advantage Fitness Products&#8217; (AFP) hospitality clients where recognized in energy efficiency and environmentally&#45;conscious design, when receiving the nationally&#45;coveted LEED (Leadership in Energy and Environmental Design) certification.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-07-14T15:42:34+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products Provides Cost&#45;Saving Solutions to AIMCO</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-provides-cost-saving-solutions-to-aimco/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-provides-cost-saving-solutions-to-aimco/#When:14:59:34Z</guid>
		      
      <description>June 29, 2009 &#45; Advantage Fitness Products provides AIMCO, the nation&#39;s largest apartment community owners, with cost saving solutions in the design and construction of a brand new fitness center for their premier South Florida property &#45; The Sun Lake Apartments</description>
      <dc:subject></dc:subject>
      <dc:date>2009-06-29T14:59:34+00:00</dc:date>
    </item>

    <item>
      <title>Staying Strong In A Weak Economy</title>
				<link>http://www.afproducts.com/resources/articles/staying-strong-in-a-weak-economy/</link>
      	<guid>http://www.afproducts.com/resources/articles/staying-strong-in-a-weak-economy/#When:18:41:21Z</guid>
		      
      <description>As featured in Hotel Executive Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-06-24T18:41:21+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products Supports LAUSD&#8217;s Student Fitness Center Initiative</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-supports-lausd-student-fitness-center-initiative/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-supports-lausd-student-fitness-center-initiative/#When:04:17:34Z</guid>
		      
      <description>May 29, 2009 &#8211; Advantage Fitness Products (AFP) recently provided fitness equipment, design expertise and installation support to the LAUSD Student Fitness Center Initiative, helping to fight childhood obesity by bringing state&#45;of&#45;the&#45;art fitness to inner&#45;city schools.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-05-30T04:17:34+00:00</dc:date>
    </item>

    <item>
      <title>The Los Angeles Business Journal Profiles Bryan Green and Advantage Fitness Products</title>
				<link>http://www.afproducts.com/about/news/the-los-angeles-business-journal-profiles-bryan-green-and-advantage-fitness/</link>
      	<guid>http://www.afproducts.com/about/news/the-los-angeles-business-journal-profiles-bryan-green-and-advantage-fitness/#When:00:10:34Z</guid>
		      
      <description>May 10, 2009 &#45; The Los Angeles Business Journal recently profiled Bryan Green and Advantage Fitness Products: &quot;Flex Space: Advantage Fitness designs and installs gyms to scale for universities, hotels and even home dens.&quot;</description>
      <dc:subject></dc:subject>
      <dc:date>2009-05-11T00:10:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Honored by the City of Tempe</title>
				<link>http://www.afproducts.com/about/news/afp-honored-by-the-city-of-tempe/</link>
      	<guid>http://www.afproducts.com/about/news/afp-honored-by-the-city-of-tempe/#When:17:05:34Z</guid>
		      
      <description>May 6, 2009 &#45; Advantage Fitness Products (AFP) was honored Thursday by the City of Tempe, Department of Parks and Recreation for their donations and support in the construction of the brand new Kiwanis Park Recreation Fitness Center.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-05-06T17:05:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Brings Long&#45;Term Solutions to Ayres Hotels Throughout Southern California</title>
				<link>http://www.afproducts.com/about/news/ayres-hotels-solution/</link>
      	<guid>http://www.afproducts.com/about/news/ayres-hotels-solution/#When:18:28:34Z</guid>
		      
      <description>April 21, 2009 &#8211; Advantage Fitness Products (AFP) recently completed a multi&#45;facility project for Ayres Hotels in which AFP helped revamp the equipment and layout of the Hotel&#39;s fitness rooms while creating a consistent look and feel across the entire chain.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-21T18:28:34+00:00</dc:date>
    </item>

    <item>
      <title>Cutting&#45;Edge Fitness Goes &#8220;Functional&#8221; and &#8220;Digital&#8221;</title>
				<link>http://www.afproducts.com/resources/articles/cutting-edge-fitness-goes-functional-and-digital/</link>
      	<guid>http://www.afproducts.com/resources/articles/cutting-edge-fitness-goes-functional-and-digital/#When:05:04:03Z</guid>
		      
      <description>As featured in Hotel Interactive 
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T05:04:03+00:00</dc:date>
    </item>

    <item>
      <title>Maximizing Your Fitness Center ROI</title>
				<link>http://www.afproducts.com/resources/articles/maximizing-your-fitness-center-roi/</link>
      	<guid>http://www.afproducts.com/resources/articles/maximizing-your-fitness-center-roi/#When:05:02:59Z</guid>
		      
      <description>As featured in OnSite Fitness Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T05:02:59+00:00</dc:date>
    </item>

    <item>
      <title>Shaking up Your Facility with Acceleration Training</title>
				<link>http://www.afproducts.com/resources/articles/shaking-up-your-facility-with-acceleration-training/</link>
      	<guid>http://www.afproducts.com/resources/articles/shaking-up-your-facility-with-acceleration-training/#When:05:00:08Z</guid>
		      
      <description>As featured in Fitness Business Pro
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T05:00:08+00:00</dc:date>
    </item>

    <item>
      <title>Keep Your Fitness Offerings &#8220;Current&#8221; or Your Guests May Be &#8220;History&#8221;</title>
				<link>http://www.afproducts.com/resources/articles/keep-your-fitness-offerings-current-or-your-guests-may-be-history/</link>
      	<guid>http://www.afproducts.com/resources/articles/keep-your-fitness-offerings-current-or-your-guests-may-be-history/#When:04:58:02Z</guid>
		      
      <description>As featured in Hotel Executive Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T04:58:02+00:00</dc:date>
    </item>

    <item>
      <title>Top Tips for In&#45;home Fitness Environments</title>
				<link>http://www.afproducts.com/resources/articles/top-tips-for-in-home-fitness-environments/</link>
      	<guid>http://www.afproducts.com/resources/articles/top-tips-for-in-home-fitness-environments/#When:04:57:37Z</guid>
		      
      <description>As featured in Home Gym Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T04:57:37+00:00</dc:date>
    </item>

    <item>
      <title>Go Leading Edge by Staying on the &#8220;Cutting Edge&#8221;</title>
				<link>http://www.afproducts.com/resources/articles/go-leading-edge-by-staying-on-the-cutting-edge/</link>
      	<guid>http://www.afproducts.com/resources/articles/go-leading-edge-by-staying-on-the-cutting-edge/#When:04:56:03Z</guid>
		      
      <description>As featured in Club Management Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-05T04:56:03+00:00</dc:date>
    </item>

    <item>
      <title>The Numbers Don&#8217;t Lie&#8230;Corporate Fitness Makes Perfect Sense</title>
				<link>http://www.afproducts.com/resources/articles/the-numbers-dont-lie...corporate-fitness-makes-perfect-sense/</link>
      	<guid>http://www.afproducts.com/resources/articles/the-numbers-dont-lie...corporate-fitness-makes-perfect-sense/#When:05:06:54Z</guid>
		      
      <description>As featured in Spa Business Magazine
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2009-04-03T05:06:54+00:00</dc:date>
    </item>

    <item>
      <title>AFP Helps Strengthen San Francisco&#8217;s Fire Department with Revamped Fitness Facilities</title>
				<link>http://www.afproducts.com/about/news/afp-helps-strengthen-san-franciscos-fire-department-with-revamped-fitness-f/</link>
      	<guid>http://www.afproducts.com/about/news/afp-helps-strengthen-san-franciscos-fire-department-with-revamped-fitness-f/#When:17:33:34Z</guid>
		      
      <description>March 25, 2009 &#45; Advantage Fitness Products (AFP) Helps Strengthen San Francisco&#8217;s Fire Department with Revamped Fitness Facilities Throughout County helping the department meet the revised International Association of Fire Fighters (IAFF) fitness protocol.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-03-25T17:33:34+00:00</dc:date>
    </item>

    <item>
      <title>Planning &amp;amp; Design &#45; The Fitness Amenity</title>
				<link>http://www.afproducts.com/about/news/planning-design-the-fitness-amenity/</link>
      	<guid>http://www.afproducts.com/about/news/planning-design-the-fitness-amenity/#When:06:18:34Z</guid>
		      
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2009-02-19T06:18:34+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products Revamps Arizona State University  Student Recreation Complex</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-revamps-arizona-state-university-student-recreat/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-revamps-arizona-state-university-student-recreat/#When:06:17:34Z</guid>
		      
      <description>January 15, 2009 &#45; Advantage Fitness Products&#39; (AFP) Preventative Maintenance Contract and State&#45;of&#45;the&#45;Art Precor Cardiovascular Equipment Brings Long&#45;Term Solutions and Savings to Arizona State University (ASU) With Revamped Student Recreation Complex</description>
      <dc:subject></dc:subject>
      <dc:date>2009-01-16T06:17:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP&#8217;s Bryan Green Reveals the Top Fitness Trends of IHRSA 2008</title>
				<link>http://www.afproducts.com/about/news/afps-bryan-green-reveals-the-top-fitness-trends-of-ihrsa-2008/</link>
      	<guid>http://www.afproducts.com/about/news/afps-bryan-green-reveals-the-top-fitness-trends-of-ihrsa-2008/#When:06:17:34Z</guid>
		      
      <description>RESORT AND RECREATION MAGAZINE &#45; August 1, 2008</description>
      <dc:subject></dc:subject>
      <dc:date>2008-08-02T06:17:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP&#8217;s Bryan Green Featured in Multi&#45;Housing News</title>
				<link>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-multi-housing-news/</link>
      	<guid>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-multi-housing-news/#When:06:16:34Z</guid>
		      
      <description>June 25, 2008 &#45; AFP&#8217;s Bryan Green provides his insights on fitness center amenities in the June 2008 issue of Multi&#45;Housing News.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-06-26T06:16:34+00:00</dc:date>
    </item>

    <item>
      <title>Pump Up Your Facility with Cutting&#45;Edge Fitness</title>
				<link>http://www.afproducts.com/resources/articles/pump-up-your-facility-with-cutting-edge-fitness/</link>
      	<guid>http://www.afproducts.com/resources/articles/pump-up-your-facility-with-cutting-edge-fitness/#When:05:02:33Z</guid>
		      
      <description>As featured in Multi&#45;Housing News
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2008-06-16T05:02:33+00:00</dc:date>
    </item>

    <item>
      <title>AFP Adds to National Footprint with New Florida HQ and Design Center</title>
				<link>http://www.afproducts.com/about/news/afp-adds-to-national-footprint-with-new-florida-hq-and-design-center/</link>
      	<guid>http://www.afproducts.com/about/news/afp-adds-to-national-footprint-with-new-florida-hq-and-design-center/#When:06:16:34Z</guid>
		      
      <description>June 3, 2008 &#45; AFP establishes presence in Southeast region with new South Florida offices and distribution center rounding out a nationwide service and support model for AFP that continues to distinguish the company from other industry providers.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-06-04T06:16:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Partners with Apple to provide Full&#45;Scale Upgrades of Corporate Health and Fitness Facilities</title>
				<link>http://www.afproducts.com/about/news/afp-partners-with-apple-to-provide-full-scale-upgrades-of-corporate-health-/</link>
      	<guid>http://www.afproducts.com/about/news/afp-partners-with-apple-to-provide-full-scale-upgrades-of-corporate-health-/#When:06:15:34Z</guid>
		      
      <description>April 3, 2008 &#45; Advantage Fitness Products performs full&#45;scale upgrades to three separate Apple Inc. corporate health and fitness facilities in Cupertino and Elk Grove, California.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-04-04T06:15:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP&#8217;s Bryan Green Featured in Spa Business Magazine</title>
				<link>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-spa-business-magazine1/</link>
      	<guid>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-spa-business-magazine1/#When:06:14:34Z</guid>
		      
      <description>January 24, 2008 &#45; AFP&#39;s Bryan Green provides his insights on effective ways for merging spa and gym design.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-01-25T06:14:34+00:00</dc:date>
    </item>

    <item>
      <title>Adidas and AFP team up to launch &#8220;Back to Fitness&#8221;</title>
				<link>http://www.afproducts.com/about/news/adidas-and-afp-team-up-to-launch-back-to-fitness/</link>
      	<guid>http://www.afproducts.com/about/news/adidas-and-afp-team-up-to-launch-back-to-fitness/#When:06:13:34Z</guid>
		      
      <description>January 16, 2008 &#8211; Adidas and Advantage Fitness Products have teamed up to launch a special New Year&#8217;s in&#45;store initiative called &#8220;Back to Fitness&#8221;.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-01-17T06:13:34+00:00</dc:date>
    </item>

    <item>
      <title>Building a Complete Home Gym Requires Planning</title>
				<link>http://www.afproducts.com/about/news/building-a-complete-home-gym-requires-planning/</link>
      	<guid>http://www.afproducts.com/about/news/building-a-complete-home-gym-requires-planning/#When:06:13:34Z</guid>
		      
      <description>HOME GYM MAGAZINE &#45; Fall 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-11-29T06:13:34+00:00</dc:date>
    </item>

    <item>
      <title>Fitness Matters:&amp;nbsp; Considerations that Make or Break a Fitness Center</title>
				<link>http://www.afproducts.com/about/news/fitness-matters-considerations-that-make-or-break-a-fitness-center/</link>
      	<guid>http://www.afproducts.com/about/news/fitness-matters-considerations-that-make-or-break-a-fitness-center/#When:06:12:34Z</guid>
		      
      <description>LODGING HOSPITALITY MAGAZINE &#45; November 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-11-16T06:12:34+00:00</dc:date>
    </item>

    <item>
      <title>The Key to a Successful Fitness Center: Planning</title>
				<link>http://www.afproducts.com/resources/articles/the-key-to-a-successful-fitness-center-planning/</link>
      	<guid>http://www.afproducts.com/resources/articles/the-key-to-a-successful-fitness-center-planning/#When:04:59:42Z</guid>
		      
      <description>As featured in Lodging Hospitality
By Bryan Green, President, Advantage Fitness Products</description>
      <dc:subject></dc:subject>
      <dc:date>2007-11-16T04:59:42+00:00</dc:date>
    </item>

    <item>
      <title>AFP Completes Ritz&#45;Carlton Marina del Rey Renovation</title>
				<link>http://www.afproducts.com/about/news/afp-completes-ritz-carlton-marina-del-rey-renovation/</link>
      	<guid>http://www.afproducts.com/about/news/afp-completes-ritz-carlton-marina-del-rey-renovation/#When:06:11:34Z</guid>
		      
      <description>November 1, 2007 &#45; AFP recently completed the fitness center of the Ritz&#45;Carlton Marina del Rey&#39;s extensive $4&#45;million spa renovation project. A significant enhancement for the Los Angeles marquee property.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-11-02T06:11:34+00:00</dc:date>
    </item>

    <item>
      <title>Fitness Centers Go Green</title>
				<link>http://www.afproducts.com/about/news/fitness-centers-go-green/</link>
      	<guid>http://www.afproducts.com/about/news/fitness-centers-go-green/#When:06:11:34Z</guid>
		      
      <description>FITNESS MANAGEMENT MAGAZINE  &#45; October 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-10-22T06:11:34+00:00</dc:date>
    </item>

    <item>
      <title>Consider Location and Safety Before Creating a Workout Facility</title>
				<link>http://www.afproducts.com/about/news/consider-location-and-safety-before-creating-a-workout-facility/</link>
      	<guid>http://www.afproducts.com/about/news/consider-location-and-safety-before-creating-a-workout-facility/#When:06:11:34Z</guid>
		      
      <description>HOSPITALITY CONSTRUCTION MAGAZINE &#45; September/October 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-10-02T06:11:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Named official Provider to Xyience Training Centers</title>
				<link>http://www.afproducts.com/about/news/afp-named-official-provider-to-xyience-training-centers/</link>
      	<guid>http://www.afproducts.com/about/news/afp-named-official-provider-to-xyience-training-centers/#When:06:10:34Z</guid>
		      
      <description>September 25, 2007 &#45; AFP announced its official status as the exclusive fitness equipment and accessories provider to Xyience MMA Training facilities nationwide.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-09-26T06:10:34+00:00</dc:date>
    </item>

    <item>
      <title>How to Decide if Acceleration Training Is Right for Your Facility</title>
				<link>http://www.afproducts.com/about/news/how-to-decide-if-acceleration-training-is-right-for-your-facility/</link>
      	<guid>http://www.afproducts.com/about/news/how-to-decide-if-acceleration-training-is-right-for-your-facility/#When:06:09:34Z</guid>
		      
      <description>Club Industry&#39;s FITNESS BUSINESS PRO &#45; August 9, 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-08-10T06:09:34+00:00</dc:date>
    </item>

    <item>
      <title>IHRSA 2007: Pump Up Your Facility With Cutting&#45;Edge Fitness</title>
				<link>http://www.afproducts.com/about/news/ihrsa-2007-pump-up-your-facility-with-cutting-edge-fitness/</link>
      	<guid>http://www.afproducts.com/about/news/ihrsa-2007-pump-up-your-facility-with-cutting-edge-fitness/#When:06:09:34Z</guid>
		      
      <description>RESORT &amp; RECREATION MAGAZINE &#45; July/August 2007</description>
      <dc:subject></dc:subject>
      <dc:date>2007-07-31T06:09:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Featured in The Robb Report Collection</title>
				<link>http://www.afproducts.com/about/news/afp-featured-in-the-robb-report-collection/</link>
      	<guid>http://www.afproducts.com/about/news/afp-featured-in-the-robb-report-collection/#When:06:08:34Z</guid>
		      
      <description>July 24, 2007 &#45; In the July 2007 issue of The Robb Report Collection, AFP&#39;s Bryan Green provides his insight on choosing the right equipment for your home gym.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-07-25T06:08:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP&#8217;s Bryan Green Featured in Spa Business Magazine</title>
				<link>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-spa-business-magazine/</link>
      	<guid>http://www.afproducts.com/about/news/afps-bryan-green-featured-in-spa-business-magazine/#When:06:08:34Z</guid>
		      
      <description>June 15, 2007 &#45; As the Acceleration Training category continues to see rapid growth, AFP&#8217;s Bryan Green provides his views on this exciting new modality and the significant value it provides to the industry.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-06-16T06:08:34+00:00</dc:date>
    </item>

    <item>
      <title>UNLV Chooses AFP to Supply and Service New Student Recreation Facility</title>
				<link>http://www.afproducts.com/about/news/unlv-chooses-afp-to-supply-and-service-new-student-recreation-facility/</link>
      	<guid>http://www.afproducts.com/about/news/unlv-chooses-afp-to-supply-and-service-new-student-recreation-facility/#When:06:07:34Z</guid>
		      
      <description>May 30, 2007 &#45; AFP announced its selection by UNLV to supply, and provide ongoing service for all exercise equipment and accessories for the University&#8217;s new Student Recreation and Wellness Center.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-05-31T06:07:34+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products To Serve As Hotel &amp;amp; Spa Partner for Power Plate&#174; North America</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-to-serve-as-hotel-spa-partner-for-power-plate-no/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-to-serve-as-hotel-spa-partner-for-power-plate-no/#When:06:06:34Z</guid>
		      
      <description>May 22, 2007 &#8211; AFP is the official partner of Power Plate&#174; North America and its line of Acceleration Training&#8482; products for the U.S. hotel and spa marketplace.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-05-23T06:06:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Completes First Monster Fitness Center</title>
				<link>http://www.afproducts.com/about/news/afp-completes-first-monster-fitness-center/</link>
      	<guid>http://www.afproducts.com/about/news/afp-completes-first-monster-fitness-center/#When:06:06:34Z</guid>
		      
      <description>March 27, 2007 &#45; AFP recently completed the first facility for Monster Fitness in Lancaster, CA.  Monster Fitness is making a bold entry into the commercial fitness industry, backed by a truly innovative membership model.  The company&#8217;s 7,000 square&#45;foot facility is the first step in an aggressive growth plan that targets younger high&#45;school to college&#45;aged fitness&#45;focused consumers.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-03-28T06:06:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP &#8220;Cranes&#8221; Aboard the NCL Pearl</title>
				<link>http://www.afproducts.com/about/news/afp-cranes-aboard-the-ncl-pearl/</link>
      	<guid>http://www.afproducts.com/about/news/afp-cranes-aboard-the-ncl-pearl/#When:06:05:34Z</guid>
		      
      <description>March 27, 2007 &#45; AFP went to considerable lengths to complete its recent installation aboard the Norwegian Cruise Lines vessel, the NCL Pearl.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-03-28T06:05:34+00:00</dc:date>
    </item>

    <item>
      <title>My Trainer Travels With Me</title>
				<link>http://www.afproducts.com/about/news/my-trainer-travels-with-me/</link>
      	<guid>http://www.afproducts.com/about/news/my-trainer-travels-with-me/#When:06:04:34Z</guid>
		      
      <description>SAVION PUBLISHING &#45; January 27, 2007
When traveling, if you want the best system that will allow you to perform a multitude of exercises, then the travelTRAINER(TM)  is the one.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-01-28T06:04:34+00:00</dc:date>
    </item>

    <item>
      <title>Staying Well &#45; Travel Exercise Kit</title>
				<link>http://www.afproducts.com/about/news/staying-well-travel-exercise-kit/</link>
      	<guid>http://www.afproducts.com/about/news/staying-well-travel-exercise-kit/#When:06:05:34Z</guid>
		      
      <description>WASHINGTON WOMAN MAGAZINE &#45; January 2007
By Leslie Atkins</description>
      <dc:subject></dc:subject>
      <dc:date>2007-01-17T06:05:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP on the KTLA Morning News</title>
				<link>http://www.afproducts.com/about/news/afp-on-the-ktla-morning-news/</link>
      	<guid>http://www.afproducts.com/about/news/afp-on-the-ktla-morning-news/#When:06:01:34Z</guid>
		      
      <description>January 11, 2007 &#45;  Advantage Fitness Products was featured on the KTLA Morning News, Los Angeles&#8217; most popular local morning news show.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-01-12T06:01:34+00:00</dc:date>
    </item>

    <item>
      <title>Lyon Center Addition Shapes Up for 2007</title>
				<link>http://www.afproducts.com/about/news/lyon-center-addition-shapes-up-for-2007/</link>
      	<guid>http://www.afproducts.com/about/news/lyon-center-addition-shapes-up-for-2007/#When:06:02:34Z</guid>
		      
      <description>USC CHRONICLE &#45; January 8, 2007
A new workout area awaits exercisers eager to cycle, kickbox or take personal training during the year.</description>
      <dc:subject></dc:subject>
      <dc:date>2007-01-09T06:02:34+00:00</dc:date>
    </item>

    <item>
      <title>AFP Announces &#8216;official&#8217; Status With University of Southern California</title>
				<link>http://www.afproducts.com/about/news/afp-announces-official-status-with-university-of-southern-california/</link>
      	<guid>http://www.afproducts.com/about/news/afp-announces-official-status-with-university-of-southern-california/#When:06:00:32Z</guid>
		      
      <description>December 4, 2006 &#45; AFP is proud to announce its status as the Official Fitness Consultant for USC Recreational Sports. The partnership was born through AFP&#8217;s ongoing comprehensive redesign and upgrade of the University&#39;s student and alumni recreation facility.</description>
      <dc:subject></dc:subject>
      <dc:date>2006-12-05T06:00:32+00:00</dc:date>
    </item>

    <item>
      <title>The Numbers Don&#8217;t Lie: Corporate Fitness Makes Perfect Sense</title>
				<link>http://www.afproducts.com/about/news/the-numbers-dont-lie-corporate-fitness-makes-perfect-sense/</link>
      	<guid>http://www.afproducts.com/about/news/the-numbers-dont-lie-corporate-fitness-makes-perfect-sense/#When:06:02:38Z</guid>
		      
      <description>LOS ANGELES BUSINESS JOURNAL &#45; November, 27, 2006</description>
      <dc:subject></dc:subject>
      <dc:date>2006-11-28T06:02:38+00:00</dc:date>
    </item>

    <item>
      <title>Cure for Autism Golf Event</title>
				<link>http://www.afproducts.com/about/news/cure-for-autism-golf-event/</link>
      	<guid>http://www.afproducts.com/about/news/cure-for-autism-golf-event/#When:06:00:41Z</guid>
		      
      <description>September 7, 2006 &#45; AFP is a proud sponsor of the Cure Autism Now Foundation celebrity golf tournament.</description>
      <dc:subject></dc:subject>
      <dc:date>2006-09-08T06:00:41+00:00</dc:date>
    </item>

    <item>
      <title>Advantage Fitness Products, New Sponsor for UCLA Athletes</title>
				<link>http://www.afproducts.com/about/news/advantage-fitness-products-new-sponsor-for-ucla-athletes/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-fitness-products-new-sponsor-for-ucla-athletes/#When:05:59:33Z</guid>
		      
      <description>October 26, 2005 &#45; AFP is a proud to sponsor the UCLA Athletics Department. AFP has equipped the strength and conditioning facility, providing work out materials as well as a committment to health and fitness.</description>
      <dc:subject></dc:subject>
      <dc:date>2005-10-27T05:59:33+00:00</dc:date>
    </item>

    <item>
      <title>The Advantage Fitness Angels: Dribble Across the Clouds</title>
				<link>http://www.afproducts.com/about/news/the-advantage-fitness-angels-dribble-across-the-clouds/</link>
      	<guid>http://www.afproducts.com/about/news/the-advantage-fitness-angels-dribble-across-the-clouds/#When:05:58:53Z</guid>
		      
      <description>October 19, 2005 &#45; AFP Sponsors Youth Soccer Team</description>
      <dc:subject></dc:subject>
      <dc:date>2005-10-20T05:58:53+00:00</dc:date>
    </item>

    <item>
      <title>120&#45;Unit Luxury Property Marks Entry of Irvine Apartment Communities into Los Angeles Rental Market</title>
				<link>http://www.afproducts.com/about/news/120-unit-luxury-property-marks-entry-of-irvine-apartment-communities-into-l/</link>
      	<guid>http://www.afproducts.com/about/news/120-unit-luxury-property-marks-entry-of-irvine-apartment-communities-into-l/#When:05:53:29Z</guid>
		      
      <description>February 15, 2005 &#45; $82 million oceanfront apartment community updates fitness amenity in Santa Monica, CA.</description>
      <dc:subject></dc:subject>
      <dc:date>2005-02-16T05:53:29+00:00</dc:date>
    </item>

    <item>
      <title>AFP Designs fitness for the The $250 million, 310&#45;room Morongo Casino, Resort &amp;amp; Spa</title>
				<link>http://www.afproducts.com/about/news/afp-designs-fitness-for-the-the-250-million-310-room-morongo-casino-resort-/</link>
      	<guid>http://www.afproducts.com/about/news/afp-designs-fitness-for-the-the-250-million-310-room-morongo-casino-resort-/#When:05:51:39Z</guid>
		      
      <description>December 10, 2004 &#45; Bringing together community leaders, elected officials and other special guests, the new $250 million Morongo Casino, Resort &amp; Spa celebrates the nearly&#45;completed new property with a dedication ceremony designed to thank the community for its support throughout planning and construction.</description>
      <dc:subject></dc:subject>
      <dc:date>2003-12-11T05:51:39+00:00</dc:date>
    </item>

    <item>
      <title>ADVANTAGE SERIES</title>
				<link>http://www.afproducts.com/about/news/advantage-series/</link>
      	<guid>http://www.afproducts.com/about/news/advantage-series/#When:05:50:18Z</guid>
		      
      <description>August 10, 2003 &#45; AFP announces the launch of its signature line of Dual Function training equipment, Advantage Series.</description>
      <dc:subject></dc:subject>
      <dc:date>2003-08-11T05:50:18+00:00</dc:date>
    </item>

    <item>
      <title>Montage Hotels &amp;amp; Resorts Opens The Montage Resort &amp;amp; Spa</title>
				<link>http://www.afproducts.com/about/news/montage-hotels-resorts-opens-the-montage-resort-spa/</link>
      	<guid>http://www.afproducts.com/about/news/montage-hotels-resorts-opens-the-montage-resort-spa/#When:05:49:37Z</guid>
		      
      <description>LAGUNA BEACH, Calif. (January 13, 2003) &#45; Montage Resort &amp; Spa &#45;&#45; the first oceanfront hotel to open in Laguna Beach in more than 50 years &#45;&#45; will open February 21, 2003.</description>
      <dc:subject></dc:subject>
      <dc:date>2003-02-22T05:49:37+00:00</dc:date>
    </item>

    
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