Spring is here! For your fitness facility, it's the time to freshen up, tune up and evaluate. Inspect the upholstery on your strength equipment to repair or change the color scheme completely. Schedule a Preventive Maintenance Service. Refresh your mats, balls, bands and other accessories to update your room. Learn about the new products that were released at IHRSA last month. Whatever your needs may be, give us a call and we will visit your facility to provide you with a complementary "Spring Time" evaluation and recommendations.

Bryan Green

Bryan Green, President & CEO

AFP ADDS TO NATIONAL FOOTPRINT WITH NEW FLORIDA HEADQUARTERS AND DESIGN CENTER

By Bryan Green, CEO

After a decade establishing itself as the leading full-service fitness business consultants to non-traditional "vertical" market categories, including the hospitality and multi-housing industries among others, AFP begins 2008 with a successful expansion into the South East.

The company has established its presence in this key region with a new South Florida office and distribution center, and has already completed projects with two of the area's leading resort hotels, the Westin Diplomat and Biltmore, Coral Gables.

The expansion rounds out a nationwide service and support model for AFP that has continued to distinguish the company from other industry providers... The South Florida hub complements its well-established operations in the Western US, and North East regions. As one of the world's leading hubs for tourism, the South Florida corporate footprint was a logical step for AFP, considering its significant success in the hospitality industry and in serving the leading cruise lines in the maritime industry with more than 60 vessels currently in operation featuring AFPs work.

"Our substantial investment in Florida will serve to reinforce AFP's bi-coastal sales and service capabilities while establishing a regional headquarters in this meca of hospitality, tourism and multi-housing," said Bryan Green, President and CEO of AFP. "With our significant client base in the Cruise and Hospitality industries, establishing a stronger corporate presence in the region will provide efficiencies and resources to maximize service to our customers and entrench AFP even further as arguably the only nationwide provider in our category."

Through a strategic partnership with the Biltmore Hotel, Coral Gables, AFP now maintains its South Florida headquarters within the confines of this historic property. In addition, the company has established a full-service distribution center located in Sunrise, Fla.

AFP has wasted no time entrenching itself in the region, recently completing successful projects for the Westin Diplomat and for its partners at the Biltmore Hotel, Coral Gables, completely upgrading their extensive fitness amenities. Both projects showcase AFP's unique ability to revitalize fitness environments within larger resort facilities, while further implementing strategies and programming to maximize the property's investments in fitness.

"So often, the potential of fitness as both a customer-service and revenue-generating investment has been minimized in markets like hospitality and tourism," said Theresa McQueen, Director of Fitness for the Biltmore. "Our partnership with AFP provides us a unique expertise in identifying the variety of opportunities that fitness offers and the strategies to make it profitable, while at the same time avoiding a wealth of potential pitfalls."

Bryan Green is President and CEO of Advantage Fitness Products, a company dedicated to the planning, design, supply, and ongoing care of specialized fitness and wellness environments world-wide. For information regarding Advantage Fitness Products visit www.AFProducts.com or call 310-559-9949.

Precor C240i StretchTrainer

An area all too often overlooked, but an essential component of complete wellness, stretching is important, and the Precor StretchTrainer makes it both easy and affordable. More...

AFP Performs Full-Scale Upgrades of Apple Corporate Health and Fitness Facilities

AFP performed full-scale upgrades of three separate Apple corporate health and fitness facilities, including facilities located within Apple's global headquarters and off-site employee fitness center in Cupertino, Calif., and within the company's Elk Grove, Calif. office. More...

Adidas and AFP team up for "Back to Fitness"

Adidas and AFP teamed up to launch a special in-store initiative called "Back to Fitness" with Adidas stores featuring their fitness category apparel lines next to exercise equipment provided by AFP. More...

University of Nevada, Las Vegas

UNLV's new facility is truly a state-of-the-art complex, from its cutting edge architecture to the finest in fitness and wellness amenities and services for its students, staff and alumni. The new 180,000-plus square-foot facility represents a significant upgrade, nearly tripling the amount of space for recreation, fitness and wellness. AFP handled the complete sourcing, supply and service to the vast arsenal of fitness and exercise equipment and accessories. More...