Case Study : DragonRidge Country Club

DragonRidge Country Club is characterized by its five-star country club standard, and its full-scale fitness facility is no exception. When it recently embarked on upgrading its fitness space, DragonRidge challenged AFP with delivering on its five-star standard, while keeping the project well within a cost-effective budget. AFP responded with effective cost saving solutions, such as upgrading the performance and look of the facility’s existing fitness equipment, careful selection of versatile pieces of new equipment, and implementing a preventative maintenance program to maximize the life of the new and used equipment alike. AFP was able to meet and exceed the client’s expectations, with its practical solutions that still maintained the club’s luxury standard maximized the value and life of the equipment, and kept the project well within budget.

Project Summary

DragonRidge Country Club is Southern Nevada’s newest fully-private Country Club.  The residents and golfers of this community that are Dragon Ridge members capitalize on the panoramic views of the Las Vegas Strip and the Valley below as they enjoy their time golfing and relaxing at this luxurious club. Highlighted by a championship 18-hole golf course, the facility features a beautiful new clubhouse, formal dining steakhouse, members only bar, family friendly grill, full-service fitness center, five championship tennis courts, and an extensive golf Pro Shop.

Originally, the DragonRidge fitness center had been simplistic, with little emphasis on the unique nuances of design, spatial layout and equipment. While DragonRidge was intent on a comprehensive upgrade, some of the facility’s existing equipment was still operating efficiently and DragonRidge executives did not want to replace it. Therefore, a challenge resided in blending the existing equipment with the newer more state-of-the-art pieces that AFP would supply to ensure that the entire facility maintained a premium quality look and appeal.

Results

Overall, this project was characterized by the need to provide cost-saving solutions, while still delivering an upscale, five-star fitness experience for members. Before any new equipment was purchased, AFP evaluated the facility’s existing equipment to determine where it did or did not meet DragonRidge standards. For the equipment that was in operating efficiently, AFP implemented its REFRESH™ program, a proprietary service that renovates and upgrades existing equipment to avoid the need for full-blown, costly and oftentimes, unnecessary equipment replacement. This is achieved through a variety of practical and cost-effective measures such as new shrouds, upholstery and touch-up paint that give the existing equipment an upgraded look. This allowed for an effectively seamless blend of the existing and brand-new equipment.

After evaluating and addressing the existing equipment, AFP provided DragonRidge with a layout plan and recommendations on the types of new equipment that would need to be purchased.  AFP provided a lineup of new strength and cardio machines from the industry leaders at Precor. In addition to strength and cardio equipment, AFP focused on providing an array of dumbbells and accessories, including resistance bands and stretching mats to create an added level of versatility. For the finishing touch, AFP focused on hygiene-friendly measures, including proper fitness flooring designed to minimize bacteria, new equipment mats and disinfectant wipe dispensers.

Lastly, AFP developed a preventative maintenance contract to maximize the life of the equipment and avoid costly and time-consuming repairs that are inevitable. By outsourcing this responsibility to the qualified experts at AFP, DragonRidge eliminated the significant time and effort associated with ongoing maintenance. This freed its staff up to focus on its highest priorities: country club management and customer service.

Key Stats

• Advantage REFRESH™ Program
• Adaptive Motion Trainer
• Experience Series Treadmill
• Experience Series Recumbent Bike
• Advantage Urethane Free weights
• Advantage Med Ball Rack

We are grateful to Advantage Fitness Products, as they were instrumental in helping Ayres’ Hotels upgrade our existing fitness centers, while insuring our new properties get started with the correct equipment, layout and accessories.

AFP is a truly professional organization that has given us the tools, knowledge and appropriate industry advice that enables us to offer the best state-of-the-art equipment in our fitness center. Their commitment to service, and day-to-day needs is exceptional, and we consider them a great partner here at Four Seasons Hotel Los Angeles at Beverly Hills.

AFP streamlined the process allowing the team to have the absolute best equipment at the best price in the fastest time possible. They were professional and expedient.