Case Study : California State University, Chico

When Chico State set out to develop its new Wildcat Recreation Center, it turned to AFP to handle the design, supply and installation of this massive complex. Because the facility was paid for with student dollars, the end result had to be nothing short of extraordinary. Bringing its full arsenal of industry-leading relationships, cost-effective and environmentally friendly solutions to the task, AFP delivered in grand fashion. An extensive project that required collaboration with the University and the City of Chico, AFP was able to help bring students and faculty the extraordinary facility they envisioned, while minimizing costs and logistical challenges every step of the way.

Project Summary

California State University, Chico and Advantage Fitness Products, (AFP) recently completed a project, four years in the making, the elaborate fitness center installation within the newly developed Wild Cat Student Recreation Complex. AFP handled all aspects of the multi-faceted installation, including design, layout, equipment supply and ongoing maintenance. With Chico being a classic “college town” with the University heavily integrated within the local community, AFP worked closely with the city of Chico to address all city-based logistics related to the substantial demands of the installation process.

AFP was selected by the university for its significant experience with student recreation center installations, and its track record for providing high-quality solutions, while keeping costs to a minimum. Because the new “Wild Cat Recreation Center” was funded through student tuition payments, it was critical that the facility exude an undeniable “wow” factor that would validate the student dollars spent.

Results

Led by Channel Director, Wil Morrise, AFP collaborated with “Wild Cat Recreation Center” lead architects on design and planning, well in advance of groundbreaking to ensure every nuance affecting long-term value was addressed and pitfalls were avoided. Electrical wire routing and architectural design were approached with a mindset of keeping the facility scalable to accommodate future upgrades, without incurring significant construction costs down the road.

Once again, AFP tapped into its industry-leading manufacturer relationships to fulfill the impressive two-level “Wild Cat Recreation Center’s” every need. Its lower level offers every meaningful strength training resource, including resistance training machines, a full range of free weights, benches and dumbbells, and a wide array of core training and stretching accessories. The upper level is devoted to an extensive lineup of Cardio Theater equipment, But the facility’s “wow” factor resides in much more than its extensive strength and conditioning elements.

Key Stats

• Cardio
• Integrated Entertainment
• Star Trac eSpinning
• Strength Systems
• Strength Circuit
• XXL Lifting Pro Platforms
• Advantage Line Urethane Dumbbells & Plates

With AFP providing UCLA's Strength and Conditioning Program the most-innovative and effective training equipment available, we can expect our 850-plus student athletes to be fully prepared both mentally and physically to successfully compete at the highest level of collegiate athletics.

AFP was vital in the layout and design of our fitness facility. They have provided reliable service and maintenance on our equipment. Over the years, the Desert Springs Marriott Spa has been fortunate to have a very positive relationship with AFP. They have continued to provide quality of service and professionalism, which is key in a competitive market.

The newly completed Club Espiritu is the third and largest project that Del Mar Development has designed with AFP in Los Cabos, Mexico. The design direction and equipment recommendations by the AFP team were an essential factor in our program development. The 10,000 sf Club is a standing tribute to AFP’s commitment to quality products and customer satisfaction. Our members simply love it.