Case Study : Auberge Resorts

In preparation for the July, ‘06 grand opening of its luxurious wine country facility—Solage Calistoga in Napa Valley—Auberge Resorts turned to AFP for its complete array of services. Club Solage needed to accommodate both short-stay travelers as well as a savvy long-term membership base of local area residents, so the widest array of training techniques and options needed to accommodated. From an outdoor strength-training patio that brought guests literally into the facilities gorgeous natural surroundings, to a group training room to accommodate pilates, kick boxing, yoga and Lotte Berke-inspired methods, to a spinning room looking out to the ancient oak tree that is the centerpiece of the property, AFP brought Auberge’s vision to life with Club Solage.

Facility Description

Auberge Resorts has established a timeless collection of exceptional properties, each with its own distinctive character that ensures a memorable experience. All of the company’s resorts are characterized by a set of common elements: intimate understated elegance, magnificent natural settings, inspire cuisine utilizing the very best regional ingredients, spa experiences to enhance one’s well being, and attentive yet unobtrusive service.

Project Summary

In preparation for the July, ’06 grand opening of its luxurious Northern California-based wine country facility, Solage Calistoga, Auberge Resorts turned to AFP for its complete array of services to develop a fitness center consistent with the quality and understated elegance of each of Auberge’s world-class resorts.

Auberge is known for facilities that reflect the natural beauty of the surrounding region (in this case the glorious Napa Valley wine country). Therefore, this project would require a unique level of first-class fitness amenities set within a sophisticated layout and design concept.

The need for the fitness center to be totally consistent with the level of elegance and natural beauty of the entire facility was paramount with this project. Solage Calistoga is characterized by its ranch-style setting, capturing the rustic tranquility and natural elegance of the wine country. Therefore, AFP was faced with a unique challenge of creating a fitness center that featured state-of-the-art equipment, accessories and entertainment services, while still maintaining an organic feel, reminiscent of the entire property.

Equipment and training amenities needed to be suitable for both individual training and group-training programming. Furthermore, with a clientele comprising both traveling guests and an affluent local membership base, Club Solage, needed to offer everything from basic weight training and cardio equipment, to alternative training methods such as pilates or yoga.

Key Stats

• Treadmills and Ellipticals
• Upright and Recumbent Bikes
• Personal Viewing Systems
• Full Line of Strength Equipment
• Full Range of Dumbbells
• AFP Wipe Equipment Cleaning System

AFP streamlined the process allowing the team to have the absolute best equipment at the best price in the fastest time possible. They were professional and expedient.

We are grateful to Advantage Fitness Products, as they were instrumental in helping Ayres’ Hotels upgrade our existing fitness centers, while insuring our new properties get started with the correct equipment, layout and accessories.

Without hesitation, I highly recommend Mr. Scott Lenz and AFP. As we move ahead with future purchasing, I will continue to rely on Advantage Fitness Products and have the utmost confidence in their being an asset second-to-none.