Maximizing Your Investment in Fitness

CARIBBEAN HOTEL & RESTAURANT BUYER'S GUIDE - February 2008

Maximizing Your Investment in Fitness
By Bryan Green

It’s all too common to oversimplify the process of developing or upgrading a fitness center. Too often the assumption is to get a few exercise bikes and treadmills, a couple universal machines and some free weights, and voila!...We’ve got ourselves a fitness center!”

Unfortunately, this perspective leads to one costly challenge after another as the life of your fitness facility advances. You may be surprised that I’ve used the term “life” to describe a facility full of expensive inanimate equipment. But make no mistake...a fitness center is a living and evolving environment, subject to the ever-changing trends and technologies that shape the fitness world. By underestimating the myriad of considerations involved in developing a successful fitness amenity, you are certain to set yourself up for increased expense and administrative overhead down the line.

With over a decade in the industry serving more than 10,000 hotel and resort clients I’ve found it critical to focus on the following five areas to identify effective solutions that minimize short-term and long-term costs while maximizing the investment made in fitness.

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