As featured in Lodging Hospitality
By Bryan Green, President, Advantage Fitness Products
For contactors and developers building in the hospitality industry, it’s critical to carry a solid understanding of the operational model and how design, layout, and functionality will serve to support the revenue and customer service goals of the property. For most professionals working in this realm, the long-standing ratios around “heads and beds” and keys-based projections are nothing new to you. However, one area within the hospitality industry that’s evolved significantly in recent years is fitness. Usage rates for hotel/resort fitness centers have increased steadily, increasing the priority that hotel operators are placing on these environments as a source of both customer satisfaction and revenue generation.
In the ongoing effort to meet the demands of your customers and ultimately, their customers, it’s important to consider some of the basic considerations that can make or break the success of a hospitality-based fitness facility. With project budgets always of paramount concern, overlooking these considerations in the early going can prove extremely costly.
Here are some top-line considerations when embarking on a new or remodeled fitness facility project:
First and foremost, it’s critical that the fitness center layout afford enough space to accommodate the volume of end users. This is one of the most common miscalculations made in advance of construction. Whether due to outdated data, poor availability of data, or just inaccurate projections, professionals consistently underestimate fitness center usage rates at around five to 10 percent. In reality, due to so many fitness conscious and active-lifestyle consumers, usage rates are typically at anywhere from 15 to 20 percent (roughly one in five guests). Fitness center planning needs to anticipate this and accommodate it with the appropriate dimensions and layout. It will be critical to do the math using the capacity of the entire hotel/resort facility and using realistic usage rates to develop accurate projections of your space needs. As is always a wise move, give the fitness center room to grow and evolve as usage rates increase and customer demand changes.
Electrical and Entertainment “Feed” Placement
It’s critical to anticipate and carefully chart the layout of electrical wiring and feed locations for the fitness center. Tearing up concrete to adjust an electrical layout after a mistake in placement is something that can take your budget into the stratosphere. This has become an increasingly significant consideration with the rapid growth of fitness entertainment amenities. Back in the day, it was enough to suspend a television in the corner of the room. Today, consumers expect to enjoy personal viewing screens, audio headsets and other entertainment features. This requires direct cable or satellite feeds to each and every treadmill or elliptical trainer that features personal audio or viewing screens. Just because a given facility isn’t planning extensive entertainment amenities immediately, customer demand can create the need to upgrade to these features. Don’t limit the ability to adjust and make additions in the future. Be sure to anticipate and account for this possibility and avoid significant costs and business interruption if and when a decision to upgrade is made down the line. Bottom line: consider these electrical placement issues carefully well in advance of pouring concrete.
The location of the fitness center within the greater confines of the entire facility is a critical decision. Gone are the days where the fitness center can afford to appear as an afterthought or a simple conversion of a guest room or two — it’s no longer sufficient to simply lease gym equipment and place it in an empty room. If the room doesn’t promote activity, vitality and enthusiasm, usage rates and likely a significant percentage of the hotels repeat bookings will suffer considerably. No one wants to feel cramped or suffocated when exercising. Expanded floor space and ceiling heights to increase air circulation and mobility are essential. With individual exercise it’s well-known that motivation is a key factor to success. It will affect the success of the fitness center as well. A drab and lifeless environment will only encourage guests to find another place to exercise off site. Make sure the fitness center is a place guests will want to have an experience in fitness. Expansive windows that feature compelling views and easy accessibility from anywhere in the facility…these are just some of the staples that should be provided to ensure that the fitness amenity is a successful one.
The dimensions and layout of the fitness center need to promote a safe environment for exercise. Keep in mind, a fitness center with all its activity and traffic can be a hotbed for potential accidents and liability nightmares. The importance of planning to reduce the odds of such problems can not be over-emphasized. Sufficient room between strength stations and cardiovascular equipment will assist in the makings of an efficient traffic flow plan. Delineated areas for stretching and movement-based exercises will go a long way to increasing the safety of the environment and decreasing potential for accidents or liability exposure. It’s also important to consider the location of the fitness center within the overall layout of the hotel/resort. For example, female guests in particular will appreciate a well lit, high-traffic location for the fitness center where they will feel safe and secure regardless of when they may choose to exercise.
Spatial planning, electrical designation, location, and safety are all critical elements in the construction of the fitness facility. But offering clients an opportunity to generate revenue from a fitness facility is often an untapped area of consideration. Will the fitness center offer personal training services, group exercise classes or a merchandise/retail component? Because most development professionals never get beyond the brick and mortar issues, it’s beneficial to have a fitness center consultant on board to make sure that all of these potential revenue sources are addressed in the design and development stage. The facility will need a compartmentalized approach to accommodate things like private personal training rooms, group exercise areas and retail.
These considerations only serve to scratch the surface of the myriad of details and considerations unique to a hotel based fitness facility. Hopefully, they will begin to equip you with some basics and ultimately, increase your attention to such details when approaching a new hospitality development project.
Bryan Green is President and CEO of Advantage Fitness Products, a company dedicated to providing fitness solutions to non-fitness companies. AFP offers a full complement of services including Planning, Design, Supply, Service, and ongoing facility Support to help make fitness a valuable and profitable offering for clients across several industries including: Hospitality; Professional & Collegiate Sports; Education & Recreation; Property Management; Corporations; Municipalities & Government Organizations; Medical, Health & Wellness Organizations; and Private Clubs. For more information regarding Advantage Fitness Products and our solutions, please call us at 888-895-0547.