Bryan Green
Founder & CEO
Bryan Green, Founder and CEO of Advantage Fitness Products, began his career in the health and fitness industry in 1991. Prior to founding Advantage Fitness Products, Green worked as a senior manager for a leading specialty fitness retailer before piloting their commercial division in 1995. Through his early work in the commercial fitness sector, Green developed his vision for AFP. It was apparent to him that a significant void existed in consultative support for the growing legion of non-traditional health club facilities such as those found within hotels, corporations, housing developments, country clubs, government, and academic settings. Creating exceptional and tailored fitness facility design and providing clients with a complete partner in fitness is Green’s passion.
Green spearheads AFP’s commitment to improving our communities through health and fitness, including instrumental roles in such organizations as the successful “1000 Footsteps Challenge”—a program created by LA Sheriff Lee Baca to increase the health and fitness levels of the Los Angeles County Sheriff’s Department. Green and AFP are also designated partners of the California Governor’s Council on Physical Fitness & Sports. He is a frequent industry and public speaker on the subject of progressive fitness facility design and operational strategies. Additionally, Green has served as an editorial advisor and contributing writer for numerous publications including Hotel Executive, Fitness Management, Home Gym Magazine, Resort & Recreation, and Shape Magazines. Green also serves on the Editorial Board for Fitness On-Site Magazine, and advisory boards for leading industry equipment and content providers Star Trac, Technogym & Netpulse.
Green is a Director of The California State University, Northridge Foundation Board as well as a distinguished Board Member of Junior Achievement of Southern California. He is also an active member of the Young Presidents Organization (YPO).
A California native, Green & family reside in Topanga, California.
Managment:
- Bryan Green
Founder & CEO - Rob Newkirk
Vice President, Sales & Business Development - Chris Sax
Director of Operations - Gordon Stirling
Regional Director, Pacific West - Wil Morrise
Channel Director, University Education - Larry Zinger
Regional Director, North East
HP Hotels has worked hard over the years to find quality vendors that deliver superior service, product and pricing. AFP has been our fitness equipment vendor for many years. AFP provides the TOTAL PACKAGE, and we won’t work with anyone but AFP because our account manager Joelle McCasland has worked hard to deliver what our standards demand. We use AFP across our entire portfolio of hotels including Hilton, IHG, and Choice brands.
- Kerry V Ranson, President / CEO HP Hotels
