Natural Resources Spa Consulting, Inc. (NRi), founded in 1993, is perhaps the most highly regarded, full-service spa consulting company in the United States. Our mission is to provide expert analysis and direction in all aspects of spa facility, product and service development, guiding each client through a unique spa development journey.
With over 60 years combined experience in the spa industry, the Natural Resources Spa Consulting Team offers its clients an unparalleled “think tank”. Our strength in the industry was built on the practical operations experience gained at celebrated spas throughout the country. Our team approach to projects brings incomparable service and value to our clients. We are proud of our ongoing achievements in spa consulting, which is measured in an impressive list of satisfied clients, whose repeat projects and referrals have driven our success.
Focus:
Natural Resources guides clients through the most crucial stage of opening a spa – creating identity and developing strategies to support and foster this image.
The creative concept phase provides the essential core of a spa. Our leadership team will work closely with you defining the following:
• Spa name and initial concept
• Creative vision of the spa
• Spa’s mission statement and positioning
• Visual concept “story”
• Style and Ambiance
• Customized menu of services
Infusing our combined expertise with our passion for innovation, Natural Resources will create a unique spa customized to your vision. In this creative process we also reference business and market knowledge, providing effective:
• Marketing, Advertising and Sales Strategies
• Signature and Branding Development
• Brand Stewardship
• Vendor and Membership Programs
• Fitness, Wellness and Outdoor Programming
• Professional and Retail Product Selection

"Advantage Fitness provides our clients with services that exceed expectations from the design stage to installation and beyond. We appreciate the team’s fitness expertise, attention to detail and ability to anticipate client needs."
- Lynn Curry






