For Immediate Release

Technogym® and Advantage Fitness Products®
Announce Strategic Partnership

Companies align to provide world-class wellness amenities for leading US companies.

Seattle, WA (PRWEB) March 08, 2012—Technogym®, the global designer and manufacturer of equipment and solutions designed to help people achieve wellness in their lives through physical activity and Advantage Fitness Products (AFP), a full-service consultancy providing amenity focused fitness facility planning, design, supply, have announced a strategic partnership servicing select markets. The agreement establishes AFP’s representation of Technogym’s proprietary lineup of highly appointed, Italian designed and technology driven products, and will harness AFP’s expertise in key industry verticals including Universities, Residential Property Development, Country Clubs, and selected Hospitality venues.

“We are very pleased to formalize our relationship with Advantage Fitness Products”, said Ivo Grossi, Director of Sales for Technogym USA. “AFP’s expertise and discerning client base coupled with our highly differentiated product offering and global strength represents a special fit for us in the North American Market”.

AFP will work to extend the rapid growth and exposure of Technogym in the United States and its specialized line of equipment, software, and industry leading design.

Bryan Green, Founder and CEO of Advantage Fitness Products said, “We feel most fortunate to Partner with such an amazing global business leader. Technogym in many ways has and continues to define our industry. Their equipment designs are timeless, and the company’s commitments to quality, innovation, and attention to detail are second to none. We will insure that our clients learn about what can be done when Fitness transcends into the broader idea of Wellness”.

For a demonstration of Technogym products now available from AFP in the United States, please contact 888.895.0547 or via email at .(JavaScript must be enabled to view this email address) or visit http://www.AFProducts.com.

###

About Technogym
Technogym, The Wellness Company, creates, designs, and manufactures innovative solutions to cultivate a person’s physical and psychological wellbeing by enhancing one’s quality of life through physical activity. Technogym USA, is headquartered in Seattle, WA. Founded in Italy more than 25 years ago, the company has grown to employ over 1,600 people at 13 branches worldwide. Technogym was the Official Supplier for the 2000 Sydney, 2004 Athens, 2006 Torino, the 2008 Beijing Olympic Games, the World Cup 2010 and will be the official fitness equipment supplier for the London 2012 Olympic Games. Additional information may be found by visiting the company’s website at http://www.technogym.com

About Advantage Fitness Products
Advantage Fitness Products® is a leading provider of innovative fitness and wellness based solutions for amenity based facilities and private clubs. AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and ongoing operational support. AFP’s proprietary FitnessFacility.com provides a specialized fitness facility management tool that generates efficient and cost effective support for the needs of a wellness based amenity. The company’s ADVANTAGE Line of commercial fitness accessories provide safe, stylish, and hygienic enhancement to any fitness environment. For more information visit AFProducts.com or call 888-895-0547.

Additional News:

• Apr 25, 2013: Alliance Residential’s ICIS Glendale Property Helps Redefine Local Landscape
• Apr 25, 2013: AFP Welcomes Back Michael Severance to its Northeast Management Team
• Apr 16, 2013: AFP Welcomes Peter Gubb to its Northeast Management Team
• Jan 15, 2013: Mega multifamily Shores project set to open Q1. AFP President-CEO Bryan Green featured in Media Q&A
• Nov 27, 2012: AFP participates in its 3rd collaborative design and refitting of prized mid-city property
• Oct 2, 2012: Mesa Partners unveils eco-savvy & LEED Certified student focused housing with The LOOP
• Sep 10, 2012: AFP assists the Boston Harbor Hotel with a fitness refresh at the award winning Spa at Rowes Wharf
• Aug 1, 2012: Hotel Nikko Completes Refresh of All Fitness Facility Equipment
• Jul 20, 2012: Hilton Los Cabos upgrades its award winning Spa & Fitness amenity
• Jun 23, 2012: AFP Educational Series – Spotlight on Kinesis
• Apr 2, 2012: Marquis Coeur d’Alene Resort Undergoes Substantial Renovation to the Delight of Guests
• Mar 8, 2012: Technogym® and Advantage Fitness Products® Announce Strategic Partnership
• Feb 22, 2012: AFP Expands its Presence in New England with Fitness Industry Veteran Mike Benoit
• Jan 26, 2012: California State University, Northridge announces the opening of its new Student Recreation Center
• Oct 19, 2011: The Marriott Corporation unveils the newly renovated flagship property, the Long Beach Marriott
• Aug 31, 2011: CSULB Student Recreation and Wellness Center Anniversary
• Jul 27, 2011: Merage JCC Fitness Center, The Village @ Irvine Spectrum, & Park Newport are Best of Orange County
• Jun 9, 2011: AFP participates in Princess Cruises revitalization on the Grand Princess
• Mar 18, 2011: Total Gym® and Advantage Fitness Products® Announce Strategic Alliance
• Feb 17, 2011: SKLZ Establishes Distribution and Brand Partnership with Advantage Fitness Products

See All News »