IHRSA 2007: Pump Up Your Facility With Cutting-Edge Fitness

It’s no secret that today’s consumers, particularly those choosing premium hotels and resorts, are increasingly fitness-minded and intent on maintaining active lifestyles while traveling. It’s critical that these properties equip themselves to meet the demands of an audience that knows the difference between today’s “state-of-the-art” and yesterday’s “old news.” 

If your facility is geared to the luxury market and features contemporary amenities, your fitness offerings should follow suit.  Also, resort or extended-stay properties must incorporate enough variety in equipment as well as fitness “flex-space” to create the right experience for their guests.
 
On a recent trip to the International Health, Racquet Club and Spa Association (IHRSA) show in San Francisco, the annual global trade summit for the fitness and wellness industry’s largest brands and innovative start-up companies, I saw a host of superior products to help you accomplish this goal.

My mission, as always, was to find new fitness-oriented solutions and opportunities that fit the unique environments of hotels, spas, and other non-traditional facilities.  This year, three categories in particular stood out as “must haves” for the resort and recreational market:

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ResortandRecreation7-2007.pdf