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Advantage Fitness Products makes an effort to keep our clients, partners and industry associates informed about the latest company news and industry information. See below to get caught up on the latest news in our press releases, and see what the media is saying about AFP in recent news and feature articles.

AFP’s Bryan Green Reveals the Top Fitness Trends of IHRSA 2008

IHRSA FITNESS TRENDS
Interactive Experiences and Personal Performance Rule
By Bryan Green

Each year, there’s no better venue to get a one-stop snapshot of the trends and advancements that are influencing change in the fitness world, than at the International Health, Racquet and Sportsclub Association’s annual trade show, and 2008 was no exception.  First, there’s been a dramatic shift in emphasis from developing a harder, more attractive body to performance in day-to-day life.  The second development is the influence of digital technology on fitness and exercise.  Together, these aspects can create a personalized and interactive fitness experience, focused on functional fitness measures.

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RESORT AND RECREATION

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