AFP Named official Provider to Xyience Training Centers

LOS ANGELES, Sept. 25, 2007 – Advantage Fitness Products announced its official status as the exclusive fitness equipment and accessories provider to Xyience MMA Training facilities nationwide.

The sport of Mixed Martial Arts (MMA) continues to explode within the mainstream sports world and as a significant cultural pastime. Not only is MMA becoming the combat sport of a new generation, but it has also become one of the hottest new methods of fitness training for mainstream consumers looking for an exciting and interactive way to train. Xyience, the official energy drink of the UFC, is leading the charge with its Las Vegas-based facility, the first in a chain of elite MMA training centers slated to open in select markets around the country. AFP will now be the sole provider of fitness equipment for this elite MMA brand.

“Few sports have been able to capture the attention of consumers as both a national entertainment platform and a legitimate trend in health and fitness the way that MMA has over the past decade,” said Bryan Green, President and CEO for AFP. “Xyience has established a leadership position in this sport since its early beginnings and we’re proud of this association and excited to be a part of this burgeoning sport.”

Like its Las Vegas facility in which elite MMA stars like Forest Griffin both train and provide instruction in MMA techniques, Xyience centers will play training “home” to the sports established stars and offer elite instruction in the widest array of MMA styles and techniques to anyone interested in developing MMA skills or simply using MMA training to improve overall fitness levels.

AFP will outfit Xyience facilities with strength and cardio equipment from the industry’s top manufacturers such as Precor and Matrix, including state-of-the-art functional training equipment as well as entertainment features such as personal viewing screens. 

“Xyience facilities will serve the elite performers in MMA as well as a variety of consumers with a passion for the sport and desire to push themselves to higher levels of fitness and performance, and therefore, we’ll require the best equipment available to meet our client’s needs,” said Jeff Mulhollan, Operator of the Xyience Training Center in Las Vegas. “As the leaders in fitness consulting and supply, there’s no better company than AFP to serve our unique needs.”