AFP Expands its Presence in New England with Fitness Industry Veteran Mike Benoit

With Proven Success in New England’s Commercial Fitness Markets, Mike Benoit Steps Up AFP’s Northeast Presence

NEW ENGLAND — February 20, 2012-Advantage Fitness Products (AFP), America’s leading provider of full-service fitness facility design, supply, and service, is pleased to welcome Mike Benoit, a 20 year industry veteran, to its growing Northeast sales team. Mike’s vast knowledge and experience, most recently as a commercial account manager with equipment manufacturer Life Fitness, gives his clients in the corporate, college and property management markets the extra edge to keep their facilities in line with the trends.

As Key Account Manager, Mike will manage and develop new business throughout the New England area. “Mike’s commitment to exceptional client service and extensive knowledge garnered over 20 years working in the industry makes him an invaluable addition to our growing team,” said Larry Zinger, Regional Director of the Northeast for AFP. “Mike’s proven track record within the New England marketplace will make him a much sought after resource for clients looking to benefit from his experience and AFP’s commitment to excellence”.

Mike was born and raised in Massachusetts, where he attended Stonehill College. He now resides in Merrimack, NH with his wife Mary and their two sons, Colby and George. A dedicated family man, Mike devotes his free time to coaching his sons in a variety of youth sports including passing on his passion for fitness and Brazilian Jiu Jitsu. Mike holds a Forth Degree Blue Belt and recently won Gold and Bronze medals at the New England Grappler’s Quest Championships.

Mike Benoit can be reached at .(JavaScript must be enabled to view this email address)