Adidas and AFP team up to launch “Back to Fitness”

January 16, 2008 – International athletic apparel and footwear giant Adidas, and Advantage Fitness Products have teamed up to launch a special New Year’s in-store initiative called “Back to Fitness.”  Adidas stores will be featuring their fitness category apparel lines next to exercise equipment provided by AFP in store locations including New York City, San Francisco, Las Vegas, Los Angeles, and Irvine. January is widely recognized by consumers and corporations as “Fitness month,” and Adidas has set forth to create in-store environments highlighting its footwear and apparel, designed for high-performance, fitness applications. AFP has supplied an array of fitness equipment and accessories to bring these unique interactive in-store displays to life.

“When it comes to global brand recognition, it doesn’t get any stronger than Adidas,” said AFP CEO and President Bryan Green. “This was a creative and fun retail concept that we were happy to support. It’s always valuable when we can underscore AFP’s leadership through partnerships with leading global consumer brands like Adidas.”

These unique displays feature a variety of strength-training equipment, cardiovascular machines and other fitness accessories that AFP has supplied from its relationships with the fitness equipment industry’s top brands.