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Management

At Advantage Fitness Products, we’re committed to a corporate culture that inspires leadership, encourages personal and professional growth, fosters an "ownership" mindset, and embodies integrity every step of the way. This environment has enabled us to maintain our competitive "Advantage" and meet the high expectations of our valued clients.

Rob Newkirk

Senior Director - Sales & Business Development

Rob Newkirk is Senior Director - Sales & Business Development for Advantage Fitness Products. Rob is responsible for leading the company’s commercial sales division. Since joining AFP, Rob has helped bring in key clients including The Ritz Carlton, WTS International, Natural Resources Spa Consulting, Irvine Apartment Communities, WATG, and Western National Property Management. Before joining AFP in 1998, Rob was a producer of health and fitness related infomercials including those for the George Foreman grill, Total Gym, Calloway golf, Bodyblade, and the Ab Coaster. Prior to producing infomercials, Rob worked in entertainment production on such film and television projects as “In Living Color”, The Coneheads, Forrest Gump, and The Karate Kid.


Rob is co-founder of the California Spa and Fitness Directors Association and a board member of the Alumni Associations of Cal State University, Northridge and Pi Kappa Alpha. A California native, Rob graduated from California State University of Northridge with a Bachelor of Arts in Radio, TV, and Film.  He is a professional Martial Artist and holds a 3rd degree Black Belt in Tae Kwon Do and a first degree black belt in Tang Soo Do.

Managment:

HP Hotels has worked hard over the years to find quality vendors that deliver superior service, product and pricing. AFP has been our fitness equipment vendor for many years. AFP provides the TOTAL PACKAGE, and we won’t work with anyone but AFP because our account manager Joelle McCasland has worked hard to deliver what our standards demand. We use AFP across our entire portfolio of hotels including Hilton, IHG, and Choice brands.

  • Kerry V Ranson, President / CEO HP Hotels
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